The Foundher Directory

We are Female Founders passionate about supporting Female Founders.


Foundher Directory has been created as the go-to place for you to find talented New Zealand based women in business for all your life, business and self-care service needs.

As female entrepreneurs ourselves we love to support and work with other women who are running their own businesses as we understand the challenges that smaller, female-led businesses face.

The idea for this directory, whilst not unique or revolutionary, was something we both felt was lacking in New Zealand after spending time on numerous occasions trying to find businesses that were specifically run by women, and that we were able to easily and efficiently figure out if their services were a good fit for what we were looking for.

We also understand that small businesses don’t always have thousands of dollars to invest in advertising so wanted to help support them to raise their profiles by creating a platform that would be a source of business lead generation for them. The investment they make being a part of the Foundher Directory is used towards paid advertising on Google and Social Media, and moving forward we will be looking to create partnerships with other media channels also.

As part of our efforts in lifting women up, we are also donating 10% of all listing fees to Women’s Refuge - because we believe all women deserve to be given the support they need.